Category Archives: Deliverabilty

Interview: Adrian Savage on Infusionsoft Deliverability


We’ve got Adrian Savage with us from!  Adrian’s an Infusionsoft certified consultant with 35 years in the IT industry, a Dad and fellow entrepreneur…

Questions I asked Adrian:

  • Tell us a bit more about your background and how you got into email systems?
  • What made you decide to become a certified consultant?
  • So was it then that you noticed deliverability issues, or did you hear that in the forums?
  • Tell us about
    Let’s walk through how hard this tool is to use.
  • How would sending email be any different?
  • Is there a warm up phase with these accounts like SendGrid, Sparkpost etc.
  • Do you find Infusionsoft’s speed of sending improves at all or is it about the same?
  • Is there a list size where this really isn’t an option?
  • I have a client for example with 100k list in infusionsoft, is that a good idea?
  • Do you have any favorites of all the systems you support? I know they’re all great…
  • Is there any point in which you’d think someone might want to migrate OFF infusionsoft and into something else (with their own SMTP provider?)
  • Who shouldn’t use WeDeliver?
  • How long does it take to get everything set up?
  • Can you still do everything that you normally can with Infusionsoft like track opens, clicks and so on?
  • Anything else you think people should know about managing their reputation and list maintenance when using a solution like this?
  • Can you share some websites or contact info should someone want to work with you?

Contact adrian via

Advanced: Avoid the spam folder and hit the inbox!

In this podcast, I dive deep into what’s called “Deliverability” in the email marketing world.
It’s the art of hitting the inbox, and it truly is an ART!

Why you ask? Because companies like Gmail, Yahoo, AOL and Microsoft (and MANY others) are developing algorithms to keep spam out of your inbox. For users this is GREAT news. However it’s also bad news as some messages either hit the promo tab or the spam box, they’re not likely to be seen by users.

Here’s a rough menu of what I cover today:

Your system side

– List hygiene
• Responding instantly to unsubs
• Optin confirmation strategy
• Removing or suppressing the unengaged
• Removing hard bounces immediately
• Removing soft bounces after the 3rd bounce • Master suppression list
– Engagement monitoring
– DKIM and SPF
– Properly formatted HTML
– Careful wording selection (spam assassin)
– Equal image to text ratio
– Monitoring abuse@ and postmaster@ addresses
– Volume and consistency
– Obey the law (can spam act)

Off your system factors
– Blacklists
– Accreditation programs
– ISP feedback loops
– ISP whitelisting

Episode #2 – Myths and secrets of powerful subject lines

What should your subject line say? Is the subject line the ONLY thing that controls massive open rates? If you want some secret tools, insider tips of when to send email and how to get more eyeballs on your content, don’t miss this short and info packed episode of Email Expert Podcast!

Episode #1 – What teachers hate doing that marketers love

Need more people ordering your product, visiting your webinars or opening your emails? Perhaps what you’re missing is this one key ingredient. Teachers just love to give you a complete lesson, but.. In this thought provoking teaching, Daniel Deyette explains why you might want to leave people unsatisfied on purpose! Fact is consumers will love you for it… Want to know why? Tune in!

Daniel J Deyette