Category Archives: Email Copywriting

Interview: Copywriting Expert Drew Bay of Captain Copy

Today we’ve got Drew Bay with us..


Drew is a professional copywriter who works with marketing agencies, international businesses, local and online businesses to increase sales.

He has a real passion for getting under the skin of your ideal prospect and selling them… especially via direct mail and print, but also online…

When he’s not creating new sales angles and writing persuasive copy to increase conversions, he’s learning the tricks of the trade in raising a newborn girl

 

Drew… Why don’t you give us a quick 1 minute bit on what motivated you to get into copy, and how long ago that happened?

 

Dan: Drew, I know when I’m listening to experts i’ve never heard of, what really

Makes me value what they’re saying is when I know they’ve done wild things.

Can you give us an example of a few results you’ve gotten? You know… mailed x, got y result. Wrote some copy, pasted it into client site, got x boost?

 

Dan: Drew, I know you write for multiple mediums and such, but today.. I just thought we’d give *so* much value to our listeners if we could really dig into the process, mindset and strategy that it takes to get earth shattering results with the written word… In essence, how to PERSUADE people.


Dan:  So let’s dig in… Drew, what process do you use to figure out who the ideal prospect actually is?

Dan: Do you have a technique or way you get into their mindset and their thought stream?

 

Dan: Ok, now there’s the headline aspect of copy… The attention getter.. Do you have a magic formula or process you follow for that?

Dan: I should take a moment to share email subject lines and discuss the different mindset for that… Any suggestions here beyond mine, Drew?

Dan: Ok, so let’s dig into the body copy… My old adage has always been relate to the reader.. Maybe make them feel uncomfortable enough to want to change.. Then show a greener pasture, a better way… Do you agree, do you have a different approach?

INTERJECT RE: what email’s like? convo…
Dan: Now that we’ve kinda gone there… what about closing.. And I know this is all different depending on the medium.. What are your thoughts here?

Dan: I have something else I’ve been burning to ask… You got the chance not long ago to fly down and meet some of the biggest copy greats… Clayton Makepeace..Dan Kennedy (others?)

Dan: What did you learn from them or glean that you didn’t already know from all your copywriting books & courses?

Dan: Drew! It’s been fantastic to have you on the show, lots of great wisdom discussed here… and I know copy is a life long commitment to being an amazing writer.. Say someone’s listening to this and they’re thinking wow! That drew guy’s amazing… maybe I could just hire HIM to do all my stuff… how would you want them to reach you?

Dan: Ok, thank you everyone for tuning in, please leave us a review on iTunes or Google Music and thanks for listening!

The ultimate story formula, and how to use it!

Last episode: we talked about affiliate marketing, and how to not annoy your subscribers…

Introduction:
Special guest… Trainer, fitness coach and nutritionist, Neerjie… She’s also a distributor of some top notch meal replacements and she has an earth shattering story we’ll get to near the end of the show, so stick around!

Current episode: Ultimate Story
Why…
From camp fires to office cubicles, stories (the juicier, more authentic, ugly and raw and truer the better) transfer better than anything….
They’re a part of the human experience and we visualize them and remember them…

Neerjie; Anything to add to your thoughts on the power of stories?

Method of the ultimate story…

Put a man in the jungle, introduce conflict get him out

Bullet proof formula from Broadway to Hollywood:

Core elements of a KILLER story:
-Characters
-Challenge
-Motivation
-Setting
-Obstacles
-Closing

How does this relate to email or marketing.
I know, it’s obvious, but this part might spike some wild great ideas for you!

What if you made a FAKE made up story about your product in the hands of your customer?

Sound like something a trustworthy company would do? Maybe not, but that’s exactly what the Wall Street Journal did with the letter that was mailed millions of times from the 1970’s to the early 2000s. “Two young men, they were very much alike, one subscribed To The Wall Street Journal….”

Next episode teaser: SPAM BOX AGAIN! Low open rates? 🙁

How to destroy relationships (with affiliate emails)

Last episode we gave big tips on how to find a starving market, missed it, go check it out…

Episode sponsor – FunnelTracker.com – Create a custom dashboard for your marketing and track any tools and software, webinars etc.

TITLE: How to destroy relationships (with affiliate emails)

What they are
Emails that promote someone else’s products or services for a commish…

Why do them
Contests
Relationships
Temporary cash

Why they destroy relationships

How to do it the right way…

Write it yourself
Use the PAS (Problem, Agitate Solve) and recommendation approach
Be honest, it’s an affiliate program
Segment your list, people who click the 1st email…

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Next episode teaser:

The ultimate story format…
We’re talking everything from hollywood blockbuster billion dollar films to ageless timeless stories copied by hand and placed in every library on the planet for centuries… what makes a compelling story?

What makes someone pay attention until the final climax… and, how do you use that in your marketing? Tune in to find out!