Category Archives: Email Software

Interview: Kevin Polley of ARP Reach Email Software

On today’s show we have Kevin Polley – Founder of the marketing firm Mutual Advantage in the UK and owner of the software ARP Reach. Also the CEO and founder of WordPress webhost called

Now, ARP Reach is a piece of software you can install on your own web host for sending email, setting up autoresponders etc.

It can be installed on a smaller web host or in the Amazon cloud, or on a custom server and allows you to manage your OWN reputation and your OWN marketing without the heavy hand of ESP’s like Aweber, Infusionsoft etc.

Kevin – Before we dig into the meat of today’s chat, tell us a bit about yourself and how you found yourself the owner of this amazing technology?

Tell us a little bit about what you like about ARP and what you feel it’s advantages are?

Questions I asked Kevin:

– How long have you been managing email systems?
– A while back you told me about this gentleman that’s score dropped really low… (no names needed) how low did it actually get?
– What types of things did you do and how long did it take to fix?
– What are some best practices people can take away?
– How do you feel about the 4 most common reasons we install ARP for?
– What’s the future of ARP look like, and can we give anyone a sneak peek?


Curious about ARP Reach?  You can just go to or contact, to learn more!

Thanks Kevin, You’ve been awesome!


Interview: Adrian Savage on Infusionsoft Deliverability


We’ve got Adrian Savage with us from!  Adrian’s an Infusionsoft certified consultant with 35 years in the IT industry, a Dad and fellow entrepreneur…

Questions I asked Adrian:

  • Tell us a bit more about your background and how you got into email systems?
  • What made you decide to become a certified consultant?
  • So was it then that you noticed deliverability issues, or did you hear that in the forums?
  • Tell us about
    Let’s walk through how hard this tool is to use.
  • How would sending email be any different?
  • Is there a warm up phase with these accounts like SendGrid, Sparkpost etc.
  • Do you find Infusionsoft’s speed of sending improves at all or is it about the same?
  • Is there a list size where this really isn’t an option?
  • I have a client for example with 100k list in infusionsoft, is that a good idea?
  • Do you have any favorites of all the systems you support? I know they’re all great…
  • Is there any point in which you’d think someone might want to migrate OFF infusionsoft and into something else (with their own SMTP provider?)
  • Who shouldn’t use WeDeliver?
  • How long does it take to get everything set up?
  • Can you still do everything that you normally can with Infusionsoft like track opens, clicks and so on?
  • Anything else you think people should know about managing their reputation and list maintenance when using a solution like this?
  • Can you share some websites or contact info should someone want to work with you?

Contact adrian via

Episode #1 – What teachers hate doing that marketers love

Need more people ordering your product, visiting your webinars or opening your emails? Perhaps what you’re missing is this one key ingredient. Teachers just love to give you a complete lesson, but.. In this thought provoking teaching, Daniel Deyette explains why you might want to leave people unsatisfied on purpose! Fact is consumers will love you for it… Want to know why? Tune in!

Daniel J Deyette