As a guy who’s helped people grow email lists to over 400,000… I can truly speak to the shift I’ve seen in the last 8 years of what works and what doesn’t. Whether you’re a newbie or an expert, there’s something here in this podcast that will shake your current knowledge and methods of lead generation and list building.
First, for newbies let’s briefly set this up.
What’s a newsletter
What’s an opt-in box
How do they work?
– What’s not working very well anymore (that used to)
– timer based popups (shows after 8 seconds)
– footer opt-in boxes (bottom of website)
– Sidebar opt-ins with free ebooks
– One page landing pages with no content
– Exit pop opt-in boxes that show up when you try and leave (bait n’ switch?)
What’s HOT right now…
Advertorial pages (editorial style story lines)
Webinars & software